Why Won't My Smart Device Connect?
The usual culprits
Nine times out of ten, a smart device that won't pair is looking for a 2.4GHz network it can't see, sitting behind band steering or client isolation, or was knocked out of pairing mode. This tool triages which one you're hitting; the full walkthrough with all ten fixes is in our complete guide.
If the device uses Thread or Matter rather than Wi-Fi, the fixes are different — check whether you have a Thread border router first.